Prospect research is the key to the development of many nonprofit organizations. Our professionals work with a client to define the key criteria for prospects and discuss how to employ market segmentation to allocate resources appropriately. At the completion of the prospect research process, clients receive a prospect target list with a recommended communication strategy, including a long-term cultivation plan. Clients that use these prospect research lists realize an immediate increase in revenue that may be applied toward their mission.
Prospect research identifies potential:
- Individual donors
- Corporate donors
- Government grant and contract opportunities
- International funding sources
- Customers or clients for services
- Collaboration partners